Facebook Messenger ads are all the craze right now.
They're the most PERSONAL ad type on the market.
Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or social media… when someone sends you a message, you FEEL the need to respond in a timely manner (or at least most of us do ).
Think about it-this is what makes Facebook Messenger marketing so powerful. It taps into a channel that 1+ billion people are already using… and also facilitates communication in a way that people now expect.
As messenger becomes a more and more common communication channel for companies, the brands that utilize messenger to communicate with their prospects and customers will win.
In a separate post I explained the ins-and-outs of Facebook Messenger Ads, and now I'm going to expand on that information by highlighting one of the most popular messenger marketing features out there: the comment-to-messenger tool.
The way this tool works is pretty simple, really cool, and ultra-effective. Basically, you just sync a Facebook post (or ad) with your favorite messenger marketing tool (mine is definitely ManyChat)…
…and it will automatically message anyone who comments on that post!
And as always, if they interact with your bot then they will be added to your subscriber list and you can continue to follow up with them via messenger.
This is really exciting stuff, guys.
Today, I'll be explaining the details of this tool:
But before we talk about the “how,” let's talk about…
Why Does Facebook's Comment-to-Messenger Feature Matter?
Facebook allows you to build a “list” of messenger subscribers that you can later send broadcasts to (similar to email, but we're seeing 80%+ open rates). If you read this post, you know why this is so important.
To become a messenger subscriber, someone simply has to have messaged your page in the past. If you use the feature the way I outline below, you can build a subscriber list using the same comment-to-message strategy we are… without even buying ads.
If you are using the comment-to-message strategy and then turning that post into an ad, this is going to significantly increase relevance score.
Relevance score is a number out of 10 that Facebook uses to tell advertisers how relevant their ad is to the audience in which they're targeting.
The higher the relevance score, the more reach your ad gets and the lower the cost.
Social proof weighs heavily on your relevance score, so the more positive comments, shares, and reactions that your post gets, the higher the score.
By accumulating a ton of comments on your post using this strategy, you are in turn increasing your relevance score-and encouraging Facebook to show your post to even more people.
This strategy isn't just about “talking” or “building a list.” You can use it to generate leads and sales for your business, too.
The key is to make sure your post leads to an ideal sales conversation for your business.
Asking people to comment with their favorite color just to build your messenger list isn't the best way to use this feature (unless you're selling something that has to do with coloring Facebook's Comment-to-Messenger Feature: Everything You Need to Know appeared first on Sorcerer Digital.
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January 2019
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