Instagram has added notifications to the web-based version of its app. The post Instagram Brings Notifications to Web Browsers by @MattGSouthern appeared first on Search Engine Journal. The post Instagram Brings Notifications to Web Browsers by @MattGSouthern appeared first on Sorcerer Digital.
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Facebook Stories ads are now available globally to all advertisers following a successful test run this summer. The post Facebook Now Lets All Advertisers Run Ads in Stories by @MattGSouthern appeared first on Search Engine Journal. The post Facebook Now Lets All Advertisers Run Ads in Stories by @MattGSouthern appeared first on Sorcerer Digital. Incorporate these five elements into your SEO strategy in order to secure your position in the search results. The post 5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by @Manish_Analyst appeared first on Search Engine Journal. The post 5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by @Manish_Analyst appeared first on Sorcerer Digital. These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer. The post 5 Strategies for Successful Lookalike Audiences in Facebook Ads by @michellemsem appeared first on Search Engine Journal. The post 5 Strategies for Successful Lookalike Audiences in Facebook Ads by @michellemsem appeared first on Sorcerer Digital. Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy. The post Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan by @motokohunt appeared first on Search Engine Journal. The post Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan by @motokohunt appeared first on Sorcerer Digital. Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. The post Google Ads Switches to Smart Bidding for Search Partner Sites by @MattGSouthern appeared first on Search Engine Journal. The post Google Ads Switches to Smart Bidding for Search Partner Sites by @MattGSouthern appeared first on Sorcerer Digital. Google: Make Content More Relevant to Recover from August Algorithm Update by @MattGSouthern9/25/2018 To site owners working to recover from August's core algorithm update, Google's John Mueller suggests making content more relevant. The post Google: Make Content More Relevant to Recover from August Algorithm Update by @MattGSouthern appeared first on Search Engine Journal. The post Google: Make Content More Relevant to Recover from August Algorithm Update by @MattGSouthern appeared first on Sorcerer Digital. Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June. The post Google to End Ban on Cryptocurrency Ads by @MattGSouthern appeared first on Search Engine Journal. The post Google to End Ban on Cryptocurrency Ads by @MattGSouthern appeared first on Sorcerer Digital. Facebook Messenger ads are all the craze right now.
They're the most PERSONAL ad type on the market.
Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or social media… when someone sends you a message, you FEEL the need to respond in a timely manner (or at least most of us do ).
Think about it-this is what makes Facebook Messenger marketing so powerful. It taps into a channel that 1+ billion people are already using… and also facilitates communication in a way that people now expect.
As messenger becomes a more and more common communication channel for companies, the brands that utilize messenger to communicate with their prospects and customers will win.
In a separate post I explained the ins-and-outs of Facebook Messenger Ads, and now I'm going to expand on that information by highlighting one of the most popular messenger marketing features out there: the comment-to-messenger tool.
The way this tool works is pretty simple, really cool, and ultra-effective. Basically, you just sync a Facebook post (or ad) with your favorite messenger marketing tool (mine is definitely ManyChat)…
…and it will automatically message anyone who comments on that post!
And as always, if they interact with your bot then they will be added to your subscriber list and you can continue to follow up with them via messenger.
This is really exciting stuff, guys.
Today, I'll be explaining the details of this tool:
But before we talk about the “how,” let's talk about…
Why Does Facebook's Comment-to-Messenger Feature Matter?
Facebook allows you to build a “list” of messenger subscribers that you can later send broadcasts to (similar to email, but we're seeing 80%+ open rates). If you read this post, you know why this is so important.
To become a messenger subscriber, someone simply has to have messaged your page in the past. If you use the feature the way I outline below, you can build a subscriber list using the same comment-to-message strategy we are… without even buying ads.
If you are using the comment-to-message strategy and then turning that post into an ad, this is going to significantly increase relevance score.
Relevance score is a number out of 10 that Facebook uses to tell advertisers how relevant their ad is to the audience in which they're targeting.
The higher the relevance score, the more reach your ad gets and the lower the cost.
Social proof weighs heavily on your relevance score, so the more positive comments, shares, and reactions that your post gets, the higher the score.
By accumulating a ton of comments on your post using this strategy, you are in turn increasing your relevance score-and encouraging Facebook to show your post to even more people.
This strategy isn't just about “talking” or “building a list.” You can use it to generate leads and sales for your business, too.
The key is to make sure your post leads to an ideal sales conversation for your business.
Asking people to comment with their favorite color just to build your messenger list isn't the best way to use this feature (unless you're selling something that has to do with coloring Facebook's Comment-to-Messenger Feature: Everything You Need to Know appeared first on Sorcerer Digital. This post explains exactly what thin content is, how to diagnose it, and how to improve your content. The post WTF Is Thin Content? (And How Do You Fix It?) by @ronlieback appeared first on Search Engine Journal. The post WTF Is Thin Content? (And How Do You Fix It?) by @ronlieback appeared first on Sorcerer Digital. |
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