Read on to learn some of the voice search opportunities you can leverage in the iGaming industry. The post Voice Search Opportunities to Seize in the iGaming Industry by @TaylorDanRW appeared first on Search Engine Journal. The post Voice Search Opportunities to Seize in the iGaming Industry by @TaylorDanRW appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. A Google Lead Generation document has apparently been leaked. Make more sales and generate more leads with these tips. The post Google “Leaked” Lead Generation Playbook by @martinibuster appeared first on Search Engine Journal. The post Google “Leaked” Lead Generation Playbook by @martinibuster appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. At the end of every year, we take a look back at the blog and see what pieces of content were the most popular. But this year, we decided to take a different spin on it…
In this post, we've pulled together the 21 articles on the DigitalMarketer blog that got the most organic traffic in 2018 and ranked them based on the number of pageviews, so you can see how they compare.
Yep… this is the stuff you can't miss out on.
Coming in #1 (by more than twice the amount of traffic) is…
1. DigitalMarketer's 101 Best Email Subject Lines of 2018 (…And 7 Top-Notch Subject Lines Pulled from the Vault) – 35,547 Pageviews
Every year, we send millions of emails out to our subscribers. In fact, in 2018, we sent 169,434,375 emails!
And at the end of every year, we like to collect together all our best-performing subject lines from those 169,434,375 emails to give you a swipe file.
This top-performing blog post is at the top for a reason, since it contains now over 600 proven, swipeable email subject lines that are yours for the taking!
It also has a list of 8 winning characteristics that every high-performing subject line has at least 1 of and 7 top-notch subject lines pulled from the author's own swipe file.
Make sure you check it out before you send your next email!
2. Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To! – 14,525 Pageviews
The customer avatar is the Swiss Army Knife of marketing…
… and we've got a writeable PDF version of our Customer Avatar Worksheet (no opt-in required) waiting for you in our #2 blog post.
But why is this post so popular with organic audiences? It could be because the customer avatar can help you with any aspect of digital marketing by giving you information like…
Everyone who is selling anything should be using this worksheet, because honestly… there is no higher leverage activity than getting clear on WHO you are selling to.
3. 9 Lead Magnet Ideas and Examples (And ONE That Generated 35,859 Subscribers in 60 Days for DigitalMarketer…) – 11,917 Pageviews
We like to think we know a thing or two about generating leads, which is why we were thrilled to roll out the 2nd edition of one of our most popular post!
Plus, you'll get the 8-Point Lead Magnet Success Checklist to print out and put your Lead Magnet through the paces with before launching to your audience.
We'll show you what makes a great Lead Magnet, and what so many have done wrong before.
So make sure to check this post out when you want to get started on your lead generation.
4. Customer Value Optimization: How to Build an Unstoppable Business – 9,695 Pageviews
On January 20th, 2014, Ryan Deiss published (in great detail) the system he used to build ALL of his businesses. And when that post exploded in popularity, getting stats like this…
…he decided to update it with even more useful stuff!
So, on August 20th, 2015, Ryan released the second edition of this article with expanded information on…
And clearly this was the kind of added benefit that lasts, since the post is #4 in organic pageviews. Check it out to learn more about how the CVO system could help grow your business.
5. 6 Trending Digital Marketing Skills to Put on a Resume – 8,039 Pageviews
Coming in at #5 is another popular post, all about what kinds of skills you should have on your resume.
Skills like…
…are as in demand-or arguably more in demand-today as when this post was published back in 2017, which is why it still ranks in our top 5.
Employers are always looking for people that get this digital marketing “stuff.”
In this post, we give you
…and the personality attributes you need to acquire the 6 hottest skills in the industry.
If you want to future-proof your career-you'll want to read this guide.
(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)
6. Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019 – 7,268 Pageviews
Here at DM, we've run thousands of ads to figure out what works, what doesn't, and what's worth continuing to test.
And every year, we have our resident Facebook Advertising expert, Molly Pittman, reflect back on the year and come up with a few lessons and pieces of advice.
But even better than getting to see one year's reflections, this post is coming in at #6 in our list because it contains 5 years of lessons, ad examples, and other priceless takeaways.
So make sure you check it out before you start on your new year's ad campaign.
7. 100 Books Every Marketer Should Read – 7,257 Pageviews
Most of the time, this list is full of tried-and-true posts that have been around for a while, or that have several years' worth of information in a single post.
But our #7 post is one of those new articles that immediately showed its value.
And it isn't hard to see why it rose the ranks so quickly. With 100 different books covering 14 subject matters-that are all within the realm of marketing-there is something for everyone in this post.
Next time you are looking for some new reading material, check out this post, and see what you can learn.
8. How to Create a Podcast Studio on a Shoestring Budget – 6,486 Pageviews
It seems like every business or entrepreneur now has a podcast. It is becoming a popular (and important) part of content marketing.
So it makes sense that people would want to start one up without breaking the bank. Enter post #8.
DigitalMarketer's own Podcast Producer breaks down how you can start your own podcast studio without making 2 common, but critical mistakes as a beginner:
Darren helps you find tools that fit your needs and your budget, so you can rest assured you're using the right equipment for what you're actually doing.
9. Facebook's Comment-to-Messenger Feature: Everything You Need to Know – 6,418 Pageviews
Facebook Messenger ads are all the craze right now.
They're the most PERSONAL ad type on the market.
But there can be a definitive intimidation factor when it comes to starting your own messenger ads for the average marketer (if you want a detailed post about how to use Messenger ads, just scroll down to post #10).
And, if you want to do any of the additional tricks that help make Messenger ads so useful, that intimidation can skyrocket.
Which is why more than 6,000 people all across the web turned to post #9, again authored by Molly Pittman.
It breaks down-in detail-how you can set up and utilize the comment-to-messenger tool to really take advantage of Messenger ads.
10. Facebook Messenger Ads: How to Use Them in Your Business – 5,431 Pageviews
In the year since post #10 was first published, A LOT has changed.
Messenger marketing has come a long way, and today there are more ways than ever to engage your customers using Facebook Messenger ads.
So Molly decided to update the post so you had the most accurate, up–to–date info to bring back to your own campaigns.
She explains the ins and outs of Facebook Messenger ads and how to strategically deploy them in your business.
Once you read this post, you will be able to reap the benefits of having your own Messenger ads running.
(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)
11. What Facebook's New Group Features Means for Community Managers – 4,592 Pageviews
Facebook Groups have been through tons of changes in the past few years. But if you are a community manager, you don't have to worry.
In this post, Suzi Nelson (one of our past community managers) goes through the changes from the past few years and gives you all the info you need.
Some of these changes include:
She explains what these changes mean to other community managers and talks about some real-life examples, so you know how you can implement these tools and tactics.
So you will want to read this post if you use Facebook Groups frequently (and if you are still a beginner, you'll want to check out our guide on how to start your own group-just check out post #17).
12. How to Build a Marketing Dream Team for Your Brand (Even if You Aren't a Marketer) – 4,524 Pageviews
Every business should be using digital marketing. But what if you know nothing about marketing? How do you know that you are hiring the right team? Well, if you read this handy little guide, you will be able to figure it out!
We're showing you the 4-step process we use to bring in new marketing talent… (HINT: We aren't looking for experienced marketers)
…that immediately contribute to the marketing of the business… (You'll see our onboarding process)
…at a reasonable salary.
Whether you're thinking of hiring your 1st marketing team member or your 101st, you need to read this guide.
13. The Most Persuasive Word in the English Language (Plus 3 Sales Letter Formulas That Put It to Work) – 4,003 Pageviews
Imagine making 1 small change to your sales pages to get more people scrolling down the page and reading?
But not just reading.
Rushing to the buy button and purchasing your product or service.
This change hooks your ideal prospects and turns them into customers with less work. You could save time and energy, sell more than you ever imagined, and impress the socks off your family and friends.
This blog post is going to give you the tools to make that change, by explaining specifically how the word imagine triggers the buying response.
The author, Kathryn Aragon, shares 3 formulas for putting this little-known trick to use in your own sales pages, drawing from 3 promotions that do it right. You will not want to miss this post.
14. The Complete Guide to Google Analytics Campaign Tracking – 3,685 Pageviews
Can you imagine being able to track the ROI of traffic from…
… and more?
This blog post will get you there, even if you are a complete Google Analytics Beginner.
You'll learn …
So make sure to check out the post the next time you want to know what is really happening with your campaigns.
15. How to Architect the Perfect Conversion Funnel for Your Business – 3,515 Pageviews
Trying to figure out which conversion funnel to build?
DigitalMarketer's President Richard Lindner was back in July 2015 with the ultimate GIFT for you.
It's a shortcut.
Simply answer the 3 questions Richard poses in this article and you'll know how to move forward acquiring leads and converting them into customers.
Seriously… you'll wish you had this shortcut 10 years ago.
Read this article at least twice and pay very close attention to the section titled “3 Types of Conversion Funnels”-this information could change your life.
(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)
16. How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula – 3,504 Pageviews
Everyone wants to know how much a customer is worth to their business (obviously)! So in March we published Molly Pittman's own formula to calculate how much you can actually afford to pay for a new customer.
Learning your Customer Acquisition Cost (CAC) will give you those crucial insights into your business (we're talking things like cost per click)!
Molly's 5-step process shows you exactly how you can spend more money to get more customers… and almost everyone wants more customers, which is why CAC is so important!
If you're looking for an easy way to acquire customers without accidentally breaking the bank, this post is for you!
17. How to Build and Manage a Private Facebook Group – 3,311 Pageviews
When we originally switched from a private forum to a private Facebook Group, we basically kept our fingers crossed while we waited to see what would happen!
Fortunately, THE Suzi Nelson had our back and built one of the best communities Facebook has ever seen (we're not bias or anything).
Today, we're reppin' 3 core private groups on Facebook for our DigitalMarketer community:
This post walks you through 5 steps to create a thriving community for your business, and the best part is that Suzi updated this post in May, so it's fresh with good ideas and implementation tactics!
18. The Top 20+ DigitalMarketer Posts of All Time – 3,311 Pageviews
Everyone loves a good old-fashioned roundup, and our readers are no exception!
We've published 1,000+ posts since we started our blog. As Garrett Holmes, DM's own Product Director, likes to point out, that's equal to a 4000-page college essay or 5.67 copies of A Game of Thrones (nerd alert)!
But the cool thing about this post is that we dove into our historical data and pulled out the best of the best when it comes to our blog.
We also (inadvertently) plucked out most of our pillar posts, so you can easily refer back to this comprehensive list when you're looking for help on some of our core marketing tactics!
19. The Ultimate List of Blog Post Ideas [2nd Edition] – 2,903 Pageviews
Our Ultimate List includes 200+ blog post ideas, so it's no surprise that we saw almost 3000 views this year!
In order to help our readers avoid writer's block, we even broke our 2nd Edition into 8, easy-to-consume sections that allow you to jump straight to the content you're searching for!
Not only that, but the various content types in this post have kept readers coming back for more, which is a great reminder to allow your audience to consume your material in different ways!
In this post we include:
…not to mention we threw in a few “Easter eggs” throughout the post, such as those little lightning bolts, which indicate a post can be completed at lightning speed! Look through this post any time you need some creative inspiration for your own blog.
20. Facebook's Targeting Expansion Box: Should You Check It? – 2,801 Pageviews
In 2016, Facebook threw us all curveball and rolled out the targeting expansion feature.
Fortunately, Molly Pittman was on top of things and quickly tested this brand-new optimization feature.
This post came after Molly gave her thoughts on one of our Perpetual Traffic Episodes, and we thought a blog would accompany the episode nicely (repurposing content, anyone)!
Apparently, our audience liked the idea too, since it remains one of our top trafficked posts to this day.
In this blog post, Molly proves once and for all if checking that tiny box is actually worth it and if you will actually see conversions.
21. Build a Steady Stream of Clients in 30 Minutes a Day Using This One Free Tool – 2,789 Pageviews
It's no surprise that everyone loves the word “free.” So when Ted Prodromou, author of the Ultimate Guide to LinkedIn, wrote a post about how to grow your client base using a free tool, it naturally gained a lot of traffic.
The tool was LinkedIn, of course, and as LinkedIn continues to grow in value for businesses, this blog post only becomes more relevant.
Ted walks through his 8-step process to teach readers how to optimize their profiles and generate leads. It takes no more than 30 minutes and is well-worth the time (at least we think so)!
It's so valuable, in fact, that Marcus Murphy, Director of Monetization at DM, started a whole series roasting LinkedIn profiles just to prove the point!
Well, that's a wrap for our best content on the blog for 2018… here's to an even better content-filled 2019!
(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)
The post DigitalMarketer's 21 Best Articles for Organic Traffic in 2018 appeared first on DigitalMarketer. The post DigitalMarketer's 21 Best Articles for Organic Traffic in 2018 appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way. How do you get into Google News' manually curated index?So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top stories traffic for yourself? Well, it's not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News. 1. Have a dedicated news websiteFirst of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there's a team of Googlers who will manually review your website to decide whether or not you're worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website. I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn't want news websites in there that aren't entirely about news, that are commercial websites that have a news section. They don't really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches. So that's the first hurdle and probably the most important one. If you can't clear that hurdle, you shouldn't even try getting into Google News. 2. Meet technical requirementsThere are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well. Have static, unique URLs.Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time. Have your content in plain HTML.It also helps to have all your content in plain HTML. Google News, when it indexes your content, it's all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.
For Google News, that doesn't work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present. Have clean code.It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I've seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News. 3. Optional (but more or less mandatory) technical considerationsThere's also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from. Have a news-specific XML sitemap.Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you've published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News' primary discovery mechanism when they crawl your website and try to find new articles. So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News. Mark up articles with NewsArticle structured data.I also think it's very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles. But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages. Helpful-to-have extras:Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website. A. Multiple authorsHaving multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button. B. Daily updatesHaving daily updates definitely is necessary. You don't want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too much on syndicated articles to fill your website with news content. C. Mostly unique contentTry to write as much unique content as you possibly can. There isn't really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources. D. Specialized niche/topicIt really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn't really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic. So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much. This has been my Whiteboard Friday. Further resources:
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post How to Get Into Google News – Whiteboard Friday appeared first on Sorcerer Digital. |
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