Research shows effectiveness of Facebook and Twitter against fake news. But much work remains. The post Are Facebook and Twitter Winning Against Fake News? by @martinibuster appeared first on Search Engine Journal. The post Are Facebook and Twitter Winning Against Fake News? by @martinibuster appeared first on Sorcerer Digital.
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Discover a powerful tool that can be used for both technical audit and on-page optimization. The post WebSite Auditor Review: One Tool for Tech Audit & On-Page SEO by @linkassistant appeared first on Search Engine Journal. The post WebSite Auditor Review: One Tool for Tech Audit & On-Page SEO by @linkassistant appeared first on Sorcerer Digital. LinkedIn Company Pages Can Now Publish Video Content Directly from Vimeo by @MattGSouthern10/29/2018 Vimeo has announced an integration with LinkedIn that will allow company pages to publish content uploaded to the video platform. The post LinkedIn Company Pages Can Now Publish Video Content Directly from Vimeo by @MattGSouthern appeared first on Search Engine Journal. The post LinkedIn Company Pages Can Now Publish Video Content Directly from Vimeo by @MattGSouthern appeared first on Sorcerer Digital. Google's homepage on mobile devices now contains a lot more than just a search bar. The post Google's Homepage on Mobile Receives a Major Redesign by @MattGSouthern appeared first on Search Engine Journal. The post Google's Homepage on Mobile Receives a Major Redesign by @MattGSouthern appeared first on Sorcerer Digital. Here are five ways ecommerce brands can establish themselves through content marketing. The post 5 Ways Ecommerce Brands Should Approach Content Marketing by @Manish_Analyst appeared first on Search Engine Journal. The post 5 Ways Ecommerce Brands Should Approach Content Marketing by @Manish_Analyst appeared first on Sorcerer Digital. Discover 11 ways to get started with chatbots on Facebook Messenger. The post 11 Ways to Get Started with Chatbots for Facebook Messenger by @KristiKellogg appeared first on Search Engine Journal. The post 11 Ways to Get Started with Chatbots for Facebook Messenger by @KristiKellogg appeared first on Sorcerer Digital. Learn actionable tips that can help boost your images' visibility on Google Images considerably. The post How to Boost Your Visibility on Google Images by @lorenbaker appeared first on Search Engine Journal. The post How to Boost Your Visibility on Google Images by @lorenbaker appeared first on Sorcerer Digital. Google's John Muller reveals Google's process for assigning PageRank with 301 redirects. The post Google Shares How 301 Redirects Pass PageRank by @martinibuster appeared first on Search Engine Journal. The post Google Shares How 301 Redirects Pass PageRank by @martinibuster appeared first on Sorcerer Digital. Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via:
There is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher's audience that the publisher will want to write about that content themselves. Success, then, is predicated on doing three things extremely well:
We've covered point 1 and point 3 on other Moz posts. Today, we are going to do a deep dive into point 2 and investigate methods for understanding and choosing the best possible places to pitch your content. Specifically, we will reveal the hidden news syndication networks that can mean the difference between generating less than a handful or thousands of links from your data-driven content. Understanding News Syndication NetworksNot all news publishers are the same. Some publishers behave as hubs, or influencers, generating the stories and content that is then “picked up” and written about by other publishers covering the same or similar beats. Some of the top hubs should be obvious to anyone: CNN, The New York Times, BBC, or Reuters, for instance. Their size, brand authority, and ability to break news make them go-to sources for the origination of news and some of the most common places journalists and writers from other publications go to for story ideas. If your content gets picked up by any of these sites, it's almost certain that you will enjoy widespread syndication of your story to nearly everywhere that could be interested without any intervention on your part. Unfortunately, outside of the biggest players, it's often unclear which other sites also enjoy “Hub Status,” acting as a source for much of the news writing that happens around any specific topic or beat. At Fractl, our experience pitching top publishers has given us a deep intuition of which domains are likely to be our best bet for the syndication potential of content we create on behalf of our clients, but we wanted to go a step further and put data to the question. Which publishers really act as the biggest hubs of content distribution? To get a better handle on this question, we took a look at the link networks of the top 400 most trafficked American publishers online. We then utilized Gephi, a powerful network visualization tool to make sense of this massive web of links. Below is a visualization of that network. An interactive version is available here. Before explaining further, let's detail how the visualization works:
Once visualized, important takeaways that can be realized include the following:
A More Global PerspectiveLast year, a fascinating project by Kalev Leetaru at Forbes looked at the dynamics Google News publishers in the US and around the world. The project leveraged GDelt's massive news article dataset, and visualized the network with Gephi, similarly to the above network discussed in the previous paragraph. This visualization differs in that the link network was built looking only at in-context links, whereas the visualization featured in the previous paragraph looked at all links. This is perhaps an even more accurate view of news syndication networks because it better parses out site-wide links, navigation links, and other non-context links that impact the graph. Additionally, this graph was generated using more than 121 million articles from nearly every country in the world, containing almost three-quarters of a billion individual links. It represents one of the most accurate pictures of the dynamics of the global news landscape ever assembled. Edge weights were determined by the total number of links from each node to each other node. The more links, the stronger the edge. Node sizes were calculated using Pagerank in this case instead of Domain Authority, though they are similar metrics. Using this visualization, Mr. Leetaru was able to infer some incredibly interesting and potentially powerful relationships that have implications for anyone who pitches mainstream publishers. Some of the most important include:
I would encourage readers to explore this interactive more. Isolating individual publications can give deep insight into what syndication potential might be possible for any story covered. Of course, many factors impact how a story spreads through these networks. As a general rule, the broader the syndication network, the more opportunities that exist. Link Syndication in PracticeOver our 6 years in business, Fractl has executed more than 1,500 content marketing campaigns, promoted using high-touch, one-to-one outreach to major publications. Below are two views of content syndication we have seen as a result of our content production and promotion work. Let's first look just at a single campaign. Recently, Fractl scored a big win for our client Signs.com with our “Branded in Memory” campaign, which was a fun and visual look at how well people remember brand logos. We had the crowd attempt to recreate well-known brand logos from memory, and completed data analysis to understand more deeply which brands seem to have the best overall recall. As a result of strategic pitching, the high public appeal, and the overall “coolness” factor of the project, it was picked up widely by many mainstream publications, and enjoyed extensive syndication. Here is what that syndication looked like in network graph form over time: If you are interested in seeing and exploring the full graph, you can access the interactive by clicking on the gif above, or clicking here. As with previous examples, node size is related to domain authority. A few important things to note:
Now, let's take a look at what syndication networks look like when aggregated across roughly 3 months worth of Fractl client campaigns (not fully comprehensive): If you are interested in exploring this in more depth, click here or the above image for the interactive. As with previous examples, node size is related to domain authority. A few important things to note:
Putting it All TogetherNew data tools are enabling the ability to more deeply understand how the universe of news publications and the larger “blogosphere” operate dynamically. Network visualization tools in particular can be put to use to yield otherwise impossible insights about the relationships between publications and how content is distributed and syndicated through these networks. The best part is that creating visualizations with your own data is very straightforward. For instance, the link graphs of Fractl content examples, along with the first overarching view of news networks, was built using backlink exports from SEMrush. Additionally, third party resources such as Gdelt offer tools and datasets that are virtually unexplored, providing opportunity for deep understanding that can convey significant advantages for those looking to optimize their content promotion and syndication process. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post Building Links with Great Content – Natural Syndication Networks appeared first on Sorcerer Digital. Looking for the best SEO project management tool? We give you the skinny on Asana, Basecamp, TeamWork, and more. The post 8 of the Best SEO Project Management Tools by @annaleacrowe appeared first on Search Engine Journal. The post 8 of the Best SEO Project Management Tools by @annaleacrowe appeared first on Sorcerer Digital. |
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